Edmund. Cyber risk, made visible.
A 3D cybersecurity explainer for Edmund Insurance. A social-engineering fraud story created to introduce its offering to prospective clients.
- Project
- Client work · Edmund Insurance
- Format
- Cybersecurity explainer · 3D animation
- Length
- 1 minute 31 seconds
Cybersecurity storytelling through minimal 3D
For Edmund Insurance, we created a cybersecurity explainer that follows a social-engineering fraud scenario: a plausible request, an assumed identity and a payment instruction. The film was part of a series introducing the company’s offering to potential clients. The story gives cyber risk a sequence a viewer can follow, connecting the explanation to a sales introduction.
The film contains fraud figures and insurance wording from the original production.
A minimal style with a tech-forward feel
The creative intention was to tell a story through distinctive, minimal 3D graphics while giving Edmund a tech-forward feel. Typography, simple graphic characters and 3D imagery carry the explanation. The restrained visual language gives each element a clear job in the story. This is traditional 3D animation and motion graphics.
Our role
Fanis, our Creative Director, developed the concept, worked with our scriptwriter on the script, led the creative direction and oversaw production with our 3D animator. The aim was to connect the story and visual style across the series, giving the client a coherent introduction for prospective customers.
